Tips for Social Networking
September 17, 2009
When maintaining a presence on Social Networking Sites it’s important that you remember these tips. Your reputation is crucial to your business and knowing too little or being careless can possibly destroy everything you have busted your hump for. Be sure you are doing everything to protect your name, brand, and character when networking over the web, you can NEVER be too careful!
- Keep in mind that Social Networking requires you to engage more then frequently with your audience. If you update your status once in a blue moon you will not keep your “followers” attention; rather then if you connect with others on a daily basis, engaging in a conversation and they will be more likely to remember who you are and the message you are trying to put out.
- Never spread yourself too thin! Too many people have their attention scattered with multiple social networking sites. Try staying focused on 3 or 4 top networking sites: Twitter, Facebook, and LinkedIn are todays current hits. When you are trying to leverage multiple profiles you might be missing out on where your audience needs you the most. Try linking each social networking profile together so you are not posting the same update on 20 different profiles. Time management is crucial to your business, and to your day.
- Be selective and strategic about inviting “friends”. Make sure you are speaking to the right crowd by doing a little research on who you are trying to connect with. Same rule applies when accepting requests that are sent to you.
- Keep away from all aggressive marketing tactics, this includes spam! Try a different approach such as consistently adding value to other experts in your niche. Add great content, share your thoughts, write recommendations and participate in online discussions and forums. Once people begin to see you as an expert in your niche you will be sure to have their attention.
- Last but not least, be professional and personable. Not too personal. Never post things on the internet that you wouldn’t want to get out in public. For example, divorce, certain pictures, personal notes, comparing your boss to Hitler, etc. There have been several reported cases of supervisors getting a hold of content and firing that employee for lack of care about what they post.
This was informative.
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