6 Steps to Creating a Memorable Profile
October 15, 2009
When networking using Social Media there are plenty of do’s and don’ts that can keep a person blogging for days explaining reasoning behind these common sense factors. Today’s topic is going to shine a light on how to create a professional and captivating profile. When advertising yourself, your business, or your brand you want to make sure you are giving out a great impression from the very first second they land on your page. The appearance of your profile and its given information is crucial to making an impression that will benefit you in the long run all while setting you up for success.
- Define what you’re about- What are you passionate about? What sets you apart from the rest of those in your profession? Give a detailed summary on what motivates you to be exactly who you are. Try being interesting and creative to keep your readers learning more about you.
- Post a professional photo of yourself- Not that there is anything wrong with holding a beer, gun, or giving the finger… however having that being the first thing seen by someone who doesn’t know you might not give you the image you might have hoped.
- Linking- Include key links to your blog, website and other social networks. Guide them to other ways they can connect with you if needed by making these links easy to find on your profile.
- On your profile provide your “30 Second Elevator Pitch”- This will let everyone know what your mission is and if you can possibly benefit them with your services or product. Tailor this paragraph to specific social networks and try not to come off sounding as a pushy sales person; they tend not to like that.
- Add tags- Most Social Media profiles are indexed in search engines. When possible, tag your profile with keywords relevant to your business or product.
- Keep paragraphs short and concise- Last but not least make sure your profile is understandable and readable. Put yourself in “unique” viewer’s shoes and re-read the information that you have provided. Does it flow? Is it easy to keep up with or are you being pulled in every which direction?
And there you have it, the absolute best and most important keys to building a memorable profile! Fairly simple rules that will keep you shining in others eye when followed. In the event you already have a profile that you might have built awhile back, perhaps it would be a good idea to revisit and read the content that you have provided and make changes where necessary.
VA tip- Have your virtual assistant review and make the necessary changes to save your time and make sure things are done properly.
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